Purpose gets blurry when your audience is vague. “Helping people” isn’t a target. “Helping first-time founders avoid burnout” is.
The more specific the person, the easier it is to understand their pain, speak their language, and measure impact. You don’t need to serve everyone. You need to serve someone well.
Reflection:
Who do you naturally empathize with?
Who do you understand better than most?
If you could only help one group for the next year, who would it be?